How It
Works
Finding Your Match
Nobody should work with a PR agency that…
- Seems great at first but doesn’t deliver on results over time
- Doesn’t communicate or get things off the ground quickly
- Locks clients into intractable annual contracts
The secret to PR success is working with the right PR team at the right time.
We do the work of finding you the right team for the job, based on all of your specifications like media relationships, industry expertise, location, language, and even budget. While the average monthly budget of our clients is $10,000, we can accommodate smaller budgets up to budgets over $100,000 per month.
Client Needs & Requirements
We know you need someone who:
- Has personal relationships with the reporters and editors at your target outlets
- Has secured placements in your target outlets for similar companies many times
- Has familiarity with the media in your target regions and languages
- Understands your company, products, and story completely
- Is professional, disciplined, and proactive
- Fits within your budget
Process
Together, we’ll dive into your business, PR goals, dreams, objectives, and budget, and map out your needs and requirements so we can find you the best PR team.
Bullpen identifies a shortlist of 3 to 5 PR teams who are interested and available for your project, and meet or exceed your requirements. Before selecting your team, you can review their detailed profiles, talk to each publicist directly and call their client references.
Your PR team operates as an extension of your internal team. With the information you share, they create the best pitch for the audience you’re trying to reach and devise the best outreach strategy to ensure you get the coverage you want, when and where you need it.
Swap freelancers for a better fit as your needs evolve, select new PR teams for the next stage of your project or simply work with a bigger team. Make changes to your team of publicists any time, as often as you like, with no extra fees.
You need a player with just the right skills for your PR game to really hit home. That's why we invest in creating exceptional quality matches between our clients and our publicists.
In this way, Public Relations can really help you knock it out of the park.
Risk-Free Engagements
To make a critical decision like investing in PR easier, we provide incredible guarantees on our work.
Deposit
Guarantee
If you choose not to work with any of the publicists we present to you at the end of the matching process, we will refund your deposit or donate the funds to a charity of your choice.
90-Day Placement Guarantee
We guarantee the PR talent we match you with will secure a media placement for you after 4 swaps and 90 days of pitching or we'll pay a publicist to work for you for free until they do.
Publicist Swapping Guarantee
We guarantee that, at any time during the campaign with a freelancer in our network, if things aren't working out with them, we'll swap you to a different publicist with a better fit.
Transparent Pricing
Performance Pricing
You only pay when we secure media placement. We agree on prices per media outlet at the onset. The more desirable the placement, the more expensive the transaction. (For Qualified Customers only).
Monthly Pricing
You pay a monthly fee and work with your publicist to secure high ROI placements that increase your brand awareness and credibility, and amplify your overall success and improve your bottom line.
Testimonials
I’ve seen Matt and his team get millions of impressions and coverage for clients. I highly recommend their services.
Thank you for your hard work. Thanks to you I was able to get an interview on the Mike Koolidge Show. Mike said our emails stood out because of the personalization that had gone into them which got him to check out our links by the third message we sent. This kind of persistence is not something I could do alone. I also have a BBC interview lined up next week!
We worked with Bullpen’s team to launch our product at Beauty Advisor and had a ton of success. In addition to a 25% increase in site visits during the launch week, we were contacted by 2 VC funds as a result of their work.
